Aire de jeu is the name of my home accessory oriented brand. Aire de jeu means playground in French.
To find a name that suits me, I wanted to find a meaning or particular signification.
After seeing the old French film The Red Balloon, a return to my original inspirations was necessary.
I guess it’s a pretty common childhood memory for most people. But for me, a playground was a place of experience, creation and discovery.
It is mainly a community that was formed around a very positive energy. I wish to maintain this state of mind and develop my products with it.